Variable Data

Variable data printing is a great tool for conducting targeted marketing campaigns and tailoring a customer's literature to appeal to specific individuals or smaller well-focused niches. This means that each sheet can have different copy or images on it. If you wanted to send out 2000 postcards and have each personalized with a specific name or address, this is the way to do it. The cost for Variable Data printing is not that much more than producing a static color job. Some of the benefits include: increased response rates and profit for your company, as well as increased repetitive orders, retention and value of the order. At Steinert Printing Company, we can personalize a marketing piece with a name and address or by using segmented versions to appeal to certain demographics. Our team can even take it to new levels by personalizing each page of a calendar. Whatever your direct marketing needs may be, we can help you get
that extra bang for your buck by using variable data printing.