"Shaped steel containers have, as I see it, a great future in the years to come."
- Lars Wallentin, world-renowned Swiss designer
Packaging choices are driving consumer choices.
According to a recent packaging study conducted by Perception Research Services, 68% of all purchase decisions are now made at the shelf instead of in the home. Clearly, to maximize effectiveness, marketing communications must shift from primarily commercial advertising to the shelves.
In this new dynamic, your packaging cues will determine whether or not your product goes into the shopping cart or stays on the shelf. With an average of only three seconds to catch the consumer's attention, if at first you don't succeed, you lose.
How do you break through the communication clutter?
Shape offers upscale, sophisticated cues and creates instantly recognizable branding. In other words, it communicates before you even read the label.
But, your package must do more than differentiate itself, it must also deliver the most desirable functionality attributes to end consumers — this is where metal excels. Today's health conscious consumer will appreciate that the canning process is what preserves and maintains freshness without the need to add artificial preservatives. A steel can's 100% recyclability will resonate with environmentally conscious consumers.