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Photography


Fashion photography is an insidious profession. In art, it is what sex-appeal is to love. Since its inception in the 1880s, the fashion photograph has generated criticism. Some photographers consider it too commercial, an impure application of the art form. It has sometimes been dismissed as frivolous and criticized for promoting negative stereotypes. Yet it has generated some of the most widely recognizable, provocative, and enduring imagery of our time.

The development of the half-tone printing process enabled photographs to be printed on the same page as text without affecting image clarity even when reproduced en masse. This new technology marked the birth of the modern fashion magazine aesthetic. Initially, perhaps surprisingly, it was the couturiers who found photographing their garments contentious: a photograph could be a gift for plagiarists. At the other extreme, applied photography was deemed too 'real' a means of documentation, unable to idealize the female form like the drawn fashion plate.

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