Market Research

We leverage existing or new primary research to create actionable marketing programs that motivate a response and generate profitable revenue growth. We design, plan, execute, and analyze marketing research; specializing in:

• Marketing simulation modeling
• • New product introduction
  • Distribution alternatives
  • Pricing
• Brand equity measurement
• Advertising effectiveness
• Segmentation (benefit, attitude, usage, psychographic, demographic)
• Customer satisfaction
• Qualitative research
• Hispanic markets

We further differentiate ourselves from traditional market research firms by translating the research findings into actionable marketing recommendations.