Advertising & Ad Planning

In order to provide retailers with flexibility and differentiation in the marketplace, Associated Grocers supports a number of advertising groups. Specific ad groups are able to communicate a common identity to the public through shared advertising practices. In addition to the advertising promotions and pricing opportunities available through the ad plans, the unique ad groups can negotiate with manufacturers and DSD vendors in order to defray advertising expense and enhance pricing support. Along with your input, our Retail Counselors and Management will determine membership in an ad group based on a store's advertising philosophy, its size, and its geographic location relative to other member stores. Several ad groups are actually "closed" families of retail operators under single membership.